Target Market: Businesses Living IN Change (BLINC™)
Target Market, Businesses Living in Change - Overview
A primary differentiator between Agresso and other leading ERP brands (SAP, Oracle, Microsoft) is Agresso’s pinpoint focus on organizations in rapid change mode – a market that the company calls Businesses Living IN Change (BLINC™). As the leader in this new, multi-billion-dollar cross-vertical niche, Agresso provides an architectural backbone that is distinctly ahead of the market leaders.
Agresso corrects the CxO’s longstanding assumption that there is no alternative to the continual rip and replace technology strategies that have plagued the corporate and public sector ERP world. As each new technology paradigm is built, the above market leaders, and others in their wake, then spend hundreds of millions of Euros in advertising and public relations programs convincing buyers that they REALLY NEED THIS. The message resonates effectively to companies in rapid-change mode that are looking for an edge against their competitive landscapes. Agresso believes the cycle of invest, upgrade and disappointment by end users is legend. At the end of the day, dynamic BLINC™ companies don’t really care if they are SOA, Open Standards, Intelligent Applications, etc. They care if they can buy, sell or move a company/division or product line, outsource a business function, build a new business base or reorganise around a new CEO or Board of Directors. They care about what they can do to stay agile.
Change Management ERP
Change happens and will continue to happen in virtually every business environment, and the underlying enterprise system should be an aid, and not a detriment, to that change. At the end of this paper there are three case histories of very different mid-market organizations that have thrived in rapid-change (BLINC™) environments using the Agresso VITA platform.
Like superior wine that has appreciated over time, Agresso’s technology platform exhibits value, dependability and undisputed quality. Agresso customers universally agree that the system’s underlying architecture continues to provide a time-worthy ERP solution that moulds easily to customers’ changing business needs.
Agresso has a 30-year history of success tied to the clever architecting of the VITA platform – that has allowed each successive technology vine to thrive. At the 2007 User Conference in Dublin, 69 percent of Agresso customers said they have faced change and adapted their Agresso solution without external technology help. The surveyed Agresso business and IT customers stated that they managed enterprise resource planning (ERP) system changes completely independently, a trend that runs counter to users of rigid competitive solutions.
The Agresso customers report that their main drivers for change are: reorganisation/restructuring (61 percent), a change of business model (44 percent); and mergers/acquisitions (30 percent). For 2007, 74 percent of the respondents expect significant change in their organizations, while 84 percent expect an increased pressure to change in the coming years.
When it comes to purchasing ERP solutions, Agresso challenges organizational decision-makers to do their homework: the biggest vintner is not always the best vintner and the same is true of ERP choices. Attention purely directed at ERP licensing and installation costs alone is misplaced when measuring long-term cost of ownership. The ability to absorb ongoing business change without expensive, ongoing upgrades/ investment allows business leaders to deliver long-term value for their ERP investment.
Agresso offers an ERP framework that lives … and that provides a framework for Businesses Living IN Change.
Go back to: A Living Architecture for Businesses Living in Change